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My ORU Store's Digital Marketplace Welcomes Rockland Electric Company Customers

Rebates Offer Immediate Savings, Solar Experts Provide Free Individual Project Advice

Saving money on energy by shopping for energy-efficient products and home services has gotten a whole lot easier now in New Jersey.


Thanks to a recent state regulatory decision aimed at meeting ambitious clean energy goals, Rockland Electric Company residential customers are now eligible for instant rebates when they shop at Orange & Rockland’s My ORU Store.

The My ORU Store is a digital shopping experience that now offers Rockland Electric Company’s residential customers a curated selection of energy-saving household products and individually tailored solar and battery storage selection assistance.

Products are available in a variety of styles and price points and range from LED lights and water/energy saving devices to advanced power strips, smart thermostats, and connected home products.

The My ORU Store makes saving energy and money simple, safe, and convenient with purchases delivered right to your door.

Rebates are redeemed immediately with no additional paperwork. Simply enter your address and the My ORU Store will complete the verification at check out. Also, there’s free shipping for purchases over $49 and customer support is available via chat, email or by phone.

In addition to the extensive line up of energy-efficient products, the MY ORU Store also offers an online solar and storage marketplace designed to provide free in-depth assistance to its customers who are considering purchasing solar and/or battery storage equipment to power their homes.

To administer this program, My ORU Store has chosen Electrum, an online solar and storage purchasing marketplace, to provide homeowners with expert advice and high-quality custom bids from a national network of highly qualified solar and storage installers.

This online site invites customers to tailor their projects by providing an estimate of their average energy bill, choice of financing option (cash or loan) and whether customers want to add battery storage to the project.

The customers are then assigned a personal online energy advisor who guides the customer through the process, including remote system design and competitive bidding on the project by approved qualified installers.

About Rockland Electric

Rockland Electric Company is a regulated electric utility that serves 73,000 customers in parts of Bergen, Passaic, and Sussex Counties in New Jersey. Rockland Electric is a wholly owned subsidiary of Orange and Rockland Utilities, Inc., which in turn is owned by Consolidated Edison, Inc. Rockland Electric Company serves the following communities in New Jersey: Allendale, Alpine, Closter, Cresskill, Demarest, Franklin Lakes, Harrington Park, Mahwah, Montague, Montvale, Northvale, Norwood, Oakland, Ramsey, Ringwood, Rockleigh, Upper Saddle River; and parts of Haworth, Old Tappan, Rivervale, Saddle River, Vernon, Wantage, West Milford, and Wyckoff.